Impactivize – Home of DEI Employer of the Day™

“Robby Starbuck doesn’t have a law degree. He is someone who has elevated himself and been elevated in the media to have way more knowledge and influence than he does. Diversity, equity and inclusion, affirmative action in the workplace has not been outlawed… The idea that corporations have to fundamentally alter what are legal elements of having a diverse workplace is hysteria… There are companies we have seen where their shareholders have said, ‘No, we’re not going to abandon our principals and workplace culture initiatives.'”

“Story after story highlights the so-called ‘death’ of DEI, even as corporate investment in DEI holds steady or even increases. Why? Put bluntly, news media knows that reporting on a single company reducing their investment will generate far more outrage, fear, anger, and mockery than reporting on 100 companies holding steady.”

“I’ve yet to meet a CEO who isn’t committed to fostering a high performing and diverse workforce. At e.l.f., we believe the diversity of our team is one of our greatest strengths, contributing to 23 consecutive quarters of net sales and market share growth. Alicia Keys, who is part of the e.l.f. family through our Keys Soulcare brand, beautifully captured this sentiment at the GRAMMY’s: ‘DEI is not a threat, it’s a gift. The more voices, the more powerful the sound.’ We wholeheartedly believe in the power of diverse voices and perspectives.”

“I think that the biggest sham is that we have somehow identified these types of [DEI] goals with not being meritocratic,” Ohanian told Forbes. “Those of us who’ve been out here building multibillion-dollar companies with an eye towards have diversity, equity, and inclusion, were hiring for greatness. That never stopped.”

“We’ve said it before and we’ll say it again – diversity is better for the bottom line. The NAACP stands firm in our belief that, in a global economy, those who reject the multicultural nature of consumerism and business will be left in the past they are living in. That’s why we’re proud to launch the Black Consumer Advisory, reminding our community that in addition to voting on our principles, we have the power to choose where we spend our money. I am confident that this framework will support our community as we make difficult decisions on where to spend our hard-earned money. If corporations want our dollars, they better be ready to do the right thing.”

“I don’t really care whether an organization calls the work DEI, diversity and inclusion, equal opportunity, culture and engagement, belonging, inclusion, or something else. But whatever it’s called, I believe those who continue the substance of this work will be vindicated over the long run. Many people are paying attention in this moment to which organizations have the courage of their convictions.”

“Companies understand if they want to reach consumers of all walks of life, of all races, sexual orientations, etc., that they need people inside of their company that can speak to those preferences sand those orientations. I think companies understand that and will not walk away from good business.”